You dress yourself to impress. On the first date it's all about leaving lasting first impressions. You want to look the part and leave the other person feeling the need to come back for a second round? I know I did when I had my first date.
Making a good impression shows that you care and means you want to be remembered.
Research shows that we decide if we believe, like and trust someone before we even heard them speak. First impressions are formed within the first two seconds of meeting someone and are hardly changed for the rest of the relationship. Our tendencies to make these snap judgements is a survival mechanism. It's true.... think back to the last time you met someone. What was your first impression? How did you make your judgements?
You're now quite fascinated and your thinking back to that memory of the last person you met for the first time and thinking about how you judged them, but let you bring you back as to why this is linked to your website.
Just like dating and meeting new people, we also want to leave a great first impression to anybody that visits our website. It becomes a bit more complicated than a first date since we want to attract multiple visitors. Each and every one of us is unique and we must consider this when we build our brand and launch our website since we have more than one person to now impress!
I never said it was easy but do not panic, I am here to guide you through the process of building your website. It is not as complicated as you might have imagined.
The power of the first impression is so important since it will last well beyond that moment. This is something called the primary effect, which means that when someone experience something before other things in a sequence, they remember that first thing more.
It starts with YOU, you have the power to give your future clients the best user experience and help them access and navigate your website with ease.
It is more critical than ever before to have an online presence if you want to reach your target audience. Although coronavirus is almost a thing of the past it has had lasting effects on many of us. We are creatures of habit and we have created new habits by doing everything that is possible online... online.
Here are my 5 top reasons why having an excellent website in 2023 is a critical success factor;
Credibility
Increase your clientele
Meeting the expectation
Your competitors all have websites
Search engine results
Credibility
Being honest and having a trustworthy brand is vital. It is up to you to uphold this reputation throughout your online presence and a website can do just that. Since there are many businesses in a similar market trying to grow, you need to ensure your future clients chooses you for your credibility.
Increase your clientele
Websites use search engine optimisation to become visible to potential consumers. This is only possible if you have a website. Consumers tend to open up multiple websites to compare services hence why it is critical that you offer this as a way to serve your customers. If you currently only use social media channels today to grow your customer base you are losing a wide range of audience by not having a website.
Meeting the expectations of your customers
Consumers live and breath online and increasingly relying on the internet for products and services. They are shopping online more and most critically, they are searching for businesses online. Consumers want to know if you are the right business for their needs. With technology, today’s customers have the ability to be fully informed.
Customers can see reviews and opinions, but a website allows you to provide the information they need to make an informed decision.
Your competitors have a website
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to this report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
Search Engine Results
"I manage everything on my facebook page" do you know how many times I have heard this?
There are many reasons you should be aware of as to why you need a website for your growing business.
Having a website enables your business to rank better in the search results and there are many factors that help with ranking but you simple have more opportunities to compete by having a website that you own.
Google itself has 92.7% of the search engine global market share. That means that out of 4.66 billion active internet users worldwide, more than half the population or close to 4 billion people make use of Google. Google is the most visited website and if you are not appearing here then you're missing out more than you could possibly know!
Conclusion
Treat your business and your website like you would a first date and make a first lasting impression with consumers online. There is a larger percentage of your consumers that use search engines each day with high expectations and you should be able to serve them online with your brand and website.
Visit BeTechDesign today to discuss your needs, that's via www.betechdesign.be where we serve worldwide your Website design and Marketing needs.
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